Last edited by Nezahn
Friday, July 17, 2020 | History

2 edition of Condom social marketing found in the catalog.

Condom social marketing

Michael P. Fox

Condom social marketing

selected case studies

by Michael P. Fox

  • 41 Want to read
  • 36 Currently reading

Published by UNAIDS in Geneva, Switzerland .
Written in English


Edition Notes

Statement[prepared by Michael P. Fox].
SeriesUNAIDS best practice collection
ContributionsJoint United Nations Programme on HIV/AIDS.
The Physical Object
Pagination52 p. :
Number of Pages52
ID Numbers
Open LibraryOL16778213M
ISBN 109291730181
LC Control Number2008307171

This book is a quick and easy guide to social marketing. It is far from comprehensive. This is not the only book you should ever read about social marketing; it may simply be the first. The goal of this little book is to give you a foundation in the field, so you can begin applying this way of thinking to your own work. If nothing else, it’s a. Early history. The Social Marketing Project was initiated in when AI.D./Washington, at the request of the Bangladesh Government (BDG), contracted for a two-year program to distribute non-clinical contraceptives throughout the country. A sole-source contract was awarded to Population Services International (PSI), which then signed an agreement with the BDG .

  Whether you’re involved in content marketing, digital marketing or social media marketing, there’s something in here for you. And if you don’t have the time to read a marketing book, you can use business audiobooks while travelling or jogging to save your precious time.   But it fell to million in from million in while comdoms distributed under social marketing rose to million from million as the program, launched in.

(1) A standardized theoretical and conceptual model of condom social marketing emerged over time, as depicted in Fig. 1. Ongoing professional market research is used to inform three main intervention components of condom social marketing: condom branding, the development of a commodity logistics system and a sustained marketing campaign.   America is sponsoring social marketing programs for condoms and other products, such as oral rehydration formula for children, in dozens of countries, exposing them to Madison Avenue's latest.


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Condom social marketing by Michael P. Fox Download PDF EPUB FB2

Since condom social marketing is a new public health innovation in post-conflict Liberia, motivating community volunteers to implement this project without financial incentives is gradually emerging as a significant community-level barrier due. Condom social marketing programmes have made condoms more ac-cessible, affordable and acceptable in many of the world’s poorest coun-tries.

In these distributed about million male and female condoms. Byat least 71 different social marketing programmes. Marketing, Safer Sex, and Condom Acquisition By Darren W. Dahl, Gerald J. Gorn, Charles B.

Weinberg This chapter identifies opportunities that marketing provides in a nonbusiness : Darren W. Dahl, Gerald J. Gorn, Charles B. Weinberg. Despite significant debate about the efficacy, ideology, and ethics of the method, condom social marketing (CSM) has become the dominant ap- proach to.

Condom social marketing interventions deliver risk reduction messages and more than two billion condoms per year (about one-quarter of all condoms used worldwide) in 71 countries in Africa, Asia, Eastern Europe, Latin America and the Caribbean, making these interventions one of the most important components of sexual health programs in the developing world.1–3As interventions have grown, markets have segmented, pricing has varied and the agencies managing.

condoms, social marketing has contributed to broad behavioural change in a range of contexts. This document highlights three key lessons that have been learned in encouraging and promoting condom social marketing. • Seed money can effectively be used to leverage additional resources for major public health impact.

Keywords: condoms, social marketing, evidence-based medicine, equity and access C ONDOM social marketing (CSM) involves the promotion and sale of condoms using commercial marketing techniques (e.g.

advertising) and distribution methods, at a price that is cheaper than the private sector. CSM programmes have helped to increase supplies of.

Condom Social Marketing (CSM)is a type of intervention in which condom brands are devel - oped, marketed with a promotional campaign, and sold to a specific target population. CSM is one approach to increase condom availabil- ity and use; other approaches include public/ free and private distribution of condoms.

- Condom Social Marketing, HIV/AIDS, Vulnerable, Government. INTRODUCTION. Social marketing was "born" as a discipline in the s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors.

Summary The Society for Family Health, through its Condom Social Marketing program, produces, promotes and sells two condom brands in South Africa: Lovers' Plus and Trust. Lovers' Plus is an affordable, aspirational brand with three product lines. social networking to help build Fiesta, a premium condom brand, and promote sales and condom use.

By utilising a wide range of digital platforms – a new website, Facebook page, Google Adwords, an e-newsletter, viral marketing, banner ads and involving bloggers – Fiesta achieved strong.

The social marketing of condoms has two main components. First, a government agency or other organization buys condoms to sell at a discount or works with manufacturers to subsidize their cost, absorbing some of the financial burden so the public has to spend less money.

Social marketing programmes will create access to condoms through saturated coverage of high risk areas, and expanded access in the rural areas. Evidence-based behaviour change activities will be an integral part of the social marketing programmes. Condom Social Marketing is a means in which condom brands are developed and marketing with the promotional campaigns to be sold to specific target groups.

Currently, more than two billion socially marketed condoms are distributed each year. Implement a social marketing campaign to promote condom use.

Conduct promotion and distribution activities at the individual, organizational, and environmental levels. Supplement the CDP with more intense risk-reduction interventions and services.

Combining knowledge along with Citation: Lincoln J, Mohammadnezhad M, Khan S () Knowledge, Attitudes, and Practices of Family Planning Among Women of condom social marketing programs can be an. Ample evidence shows that condom social marketing programmes increase condom sales, 6, 7 which have often been cited as an indication that condom use is increasing, although the evidence points to a weak relationship between condom sales and use.

7 It is important to the field of HIV prevention to understand how condom social marketing. Aggregate condom demand is proxied by country level sales of social marketing male and female condoms in an unbalanced panel of 63 3 countries over the period – The definition and descriptive statistics of each variable are presented in Table male condom sales are times larger than mean female condom sales.

strategies and challenges in the marketing of condoms: a social marketing perspective by non­ governmental organisations in kenya / / ii presented by: monicah wanjiku kihia d/61/p//97 supervisor dr. martin ogutu this project is submitted in partial fulfilment of the requirements for the degree of masters of business administration (mba).

The tagline on the condom packet at the top right of the picture pushes forward the message that you should perhaps have a pet first, but “Kids Later.” Created by Young & Rubicam and running fromthe campaign seems to be related to a previous Tulipán ad series that appeared inthis one featuring rabbits frolicking and the.

Inhe published the volume, Public Health Branding, and is currently finishing a second book, Global Social Marketing Research, both from Oxford University Press.

Dr. Evans is currently a member of the Secretary of Health and Human Service's National Advisory Committee on Health Promotion and Disease Prevention (Healthy People ). Looking at condom social marketing campaigns, Harvey () pointed out that one of the most successful countries was Pakistan (looking at sales of condoms), differentiating it from Bangladesh, which had a long-established, multi .Current marketing efforts by commercial condom manufacturers are directed at White consumers and therefore neglect inner city Blacks and Latinos as potential users of condoms.

This paper reviews “social marketing programs” developed in Third World countries to promote condoms as a contraceptive, often with the financial assistance of the.